We get asked this question a lot, as the logic goes why not just use the least expensive bottle in the marketplace. It all depends if you want your bottle to be the “white noise” that no one pays attention to as they walk down the liquor aisle in their local supermarket, or do you actually want to stand out and grab their attention.
Half-way To Your Shopping Cart!
This is my argument to everyone when it comes to a good looking custom bottles. If you can get someone to physically pick up your bottle because of its design then you are 75% of the way to their shopping cart. Isn’t that better than a bottle no one ever notices.
Even the wine brands know this and they are stuck with the same bottle, so what do they do?
They create crazy names to catch your attention and make you pick up the bottle or chuckle at the name “Fat Bastard”, “Mad Wife”, ‘Barefoot”, “Naked Wine”, “Middle Sister”, “Mommy’s Time out”.
Can you do this with a spirit brand? Sure you can, but people expect more from a spirit brand, because even the least expensive spirit brand is 2, 3, 4 times the cost of an inexpensive wine. Plus you are in a section of the aisle with plenty of custom bottles and some pretty cool designs, so you need to stand out.
How Crazy Of A Design Do I Need?
You can do a very simple design that can be both elegant and inexpensive. A perfect example of this is the “Ciroc Vodka” brand bottle. It looks gorgeous, definitely grabs your attention, yet it is not an expensive bottle to produce. Another example is the “Sky Vodka” bottle which again is not a terribly expensive bottle to make, yet the blue color catches your attention. “Effen Vodka” has a great name and simple packaging and another one that catches your eye. I could go on and on with examples but just take a walk down the liquor isle of your local supermarket and see which bottles catch your attention and why?
So the key is to come up with an eye catching bottle design without breaking the bank. And it’s easier than you might think.
How Difficult Is It To Make A Custom Bottle?
It actually quite easy to make your own bottle, with your own design without spending a fortune. If you click on the link “Making A Custom Bottle Is Not Rocket Science” (http://builtinchina.com/indexbic.htm) all we need is a simple sketch from you, or your graphic artist and we will do all the engineering for you for as little as $300. We have had people give us designs on a napkin, or slip of paper and they are opening a full production tool within 10 days.
Does Embossing (or raising) My Logo In the Glass Make the Bottle More Expensive?
That’s the beauty of a custom mold in that things like having your logo, or name raised out of the glass does not cost you a penny more.
Should I Do Decoration In China?
It really depends on the decoration, if you are doing a paper or plastic label then I would say no as these are about the same prices in China as they are here. However if you want to do a nice silkscreened logo (like a Grey Goose) or any other form of baked on logo then you can easily save 30-40% by having this done in China.
How Much Does A Tool Cost?
You can do a sample tool for as little as $999 and then apply this to full set of production tools for only $3,000 more and this does not matter if your bottle is 50ml, all the way up to 1.75L. Many times a customer will make a sample tool of their own design so that they can get the exact feel of what it will look like on the shelf.
So What’s The TimeLine To make a Custom Bottle?
Your drawings to 2D or 3D Engineering: 7-10 Days
Sample or Production Tool: 30 Days after approval of drawings
Actual Production Of One Container of Glass: 30 Days
Travel Time From China To: West Cost in 18 Days, or East Coast in about 30 days
So basically you could go from your simple sketch to a custom bottle in your hand in as little as 90 days.
As we state above it is really easy an inexpensive to create your very own custom designed bottle in chain for very little cost.