Approximately 11 years ago, well before the era of celebrity endorsements, a lesser-known brand known as “Aviation Gin” approached our organization with a unique proposition. They sought our expertise in manufacturing a bottle Makes that had been meticulously crafted by their agency. This opportunity was particularly significant for us since the vast majority of brands we typically collaborate with are in the nascent stages of development. However, in this case, we were presented with a brand that had already established itself in the marketplace, complete with a distinctive design and identity.
Throughout our years of experience, we have witnessed the transformative power of a well-designed bottle Makes in shaping a brand’s success within the competitive market. Yet, up until this point, our beliefs were substantiated only by our anecdotal observations within the industry. This endeavor with Aviation Gin offered us a unique opportunity to gather concrete data and insights.
Our team diligently undertook the task of engineering the bottle Makes and its accompanying aluminum cap, and we swiftly moved into the production phase. Approximately 60 days later, we delivered the finished bottles, eagerly awaiting the outcomes of this intriguing experiment.
Subsequently, I initiated a conversation with the brand’s owner, Arturo, to inquire about their progress. His response was nothing short of remarkable. He revealed that they had witnessed a notable 30% across-the-board increase in their sales and market performance, an achievement they unequivocally attributed to the design and packaging of the bottle Makes.
When posed with the common question of whether bottle design genuinely holds the potential to make a substantial difference in a brand’s performance, I often recount this narrative. It serves as an incontrovertible testament to the significant impact that strategic bottle design and packaging can have on a brand’s fortunes in the marketplace.
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